The first point to remember is that ‘Consistency is Key!‘. Generating a schedule for what days and times posts will go live will help audiences relate to your content.
There are many useful sites online that help with organisation – Buffer and Co-Schedule are great examples. Always bear in mind the results you would like to see and what action you want your viewers to take after watching the content you produce.
So lets get right to it – Here are two tips to give potential and existing clients value whilst gaining recognition for your business.
Create a business introductory video. It only needs to last between 60 – 90 seconds.
Speaking directly to your audience with the use of relevant creative cutaways to demonstrate your key points is a fantastic way of delivering information.
If you’re a personal trainer this may include clips of you going for a run around the park. If you’re a massage therapist this may be you treating a client. It is a common approach used amongst businesses and can work perfectly to give your audience a deeper understanding.
Creating educational videos that answer questions in bitesized chunks will show that you are going the extra mile.
Try and schedule at least 4hrs every 3 to 4 weeks to film 10 to 12 videos. They don’t need to be long, 30, 60 or 90 seconds is plenty of time.
Educational videos can be used to address different areas such as: FAQ’s, Top Tips or even Nutrition.
A ‘Top Tips’ video can be used to help your current clients along the way. It will also make you stand out as a knowledgeable individual which will influence new clients to trust your training techniques.
We’d love to hear your stories and watch your progress. Please share your film links with us below or via our social channels - we’re always ready to help if you need support.