On this episode of getDigital, Bhavik interviews Al Tepper, a Marketing Architect and Founder of TepFu, a disruptive marketing agency that offers Interim Marketing Strategy & Leadership for that guaranteed ROI. Their conversation dives deep as they tackle what disruptive marketing is all about, how you can implement it in your business and how you can use it for relationship building. Also, stay tuned to hear Al’s valuable tips on how you can optimize your LinkedIn profile.
“If you are trying to win business, you’ve got to either outspend or outthink your competition.”
– Al Tepper
01:10 – What Al does and the services TepFu offer
03:13 – Al defines disruptive marketing
04:32 – How you compete disruptively through earned media
04:40 – Building awesomeness to your brand
06:00 – How to implement disruptive marketing
10:19 – Al talks about Death of Data, Cambridge Analytica Scandal, and GDPR
14:03 – Pushing marketing back to the channel, how marketing will build dataset again
15:44 – Putting content on LinkedIn for your B2B market
17:47 – Al’s 3 Valuable Tips to Optimize Linkedin
Connect with Al
- Website: Al Tepper
Did you enjoy the podcast? Share your thoughts with us on social media and subscribe, rate and review on iTunes so more people can find us!