First of all, I’d like to say congratulations! It’s no secret that video improves conversion rates, and is the best performing content medium at the moment – so whether it’s your first video or whether you’re already a serial video maker, congrats on producing it!
Now that you’ve got your video or set of videos put together, it seems like a no-brainer to promote it everywhere you possible can, right?
Not so fast.
Every platform is different and with social media platforms constantly updating and releasing new video capabilities, you need to tailor your content to each specific network. That’s not to say your business shouldn’t be using every platform, but let’s be smart with the way we use video.
Today, I’m going to give you a the ‘low-down’ on how to maximize your video reach on YouTube. Here’s what we’re going to cover:
- Downloading & Backing Up
- YouTube Account Creation
- Upload your Video
- YouTube Optimisation
- Thumbnail Design
- A Bonus Tip!
Downloading & Backing Up
You will have received your final high resolution videos via Dropbox or WeTransfer. Once you download the files, we always recommend producing a backup for your records and even saving it in the cloud if you have these capabilities within your business. So go ahead, download and back up!
YouTube Account Creation
Next, create a YouTube account if you don’t already have one. It’s as straight forward as it sounds;
- Go to youtube.com
- Click ‘Sign In’ in the top right-hand corner.
- Then click ‘More Options’, and then ‘Create Account’.
You’ll need a Google account; you can use an existing account or create a new one.
Upload your Video
Now to upload the video;
- Sign into your account.
- Click the upload button (which looks like an upward facing arrow).
- Select your video and choose your privacy settings – ask yourself the following questions; who do you want to see the video? If you want everyone and anyone to see it, the ‘public’ option is the most suitable. Alternatively, by selecting ‘unlisted’, this will mean that the video cannot be found by searching on YouTube, viewers will need a direct link or will have to go to your profile to watch the video. You are also able to schedule the video to be uploaded for a time in the future.
- Manage the upload and check the progress using the progress bar – the time taken to upload a video depends on its’ length and quality whilst it is uploading, you’ll need to complete the title, description, any relevant tags amongst other features such as picking a thumbnail.
- Manage the video – once the video has been fully uploaded you’ll be able to manage it by making any changes to the ‘Creator Studio’ which can be found in the top right corner upon clicking your user icon. From the Creator Studio, you can see your videos, the number of views and other analytics from you channel as well as being able to access individual videos.
YouTube search optimization is pretty important, especially with the increase in other content formats. Be sure to do all the following things to ensure your video gets the widest reach possible.
- Title – Your title should be clear, compelling and concise as this is the first thing the viewer is drawn to, influencing their decision to watch your video or not. Try to also limit your title to 60 characters to prevent it from being cut off in results pages.
- Caption – YouTube only shows the first two or three lines of your description before the rest gets turned into a ‘See More’link, so consider starting your description with a Call to Action, or important information and links.
- Tags – By using tags you’re informing the viewer and YouTube of the video subject; this way YouTube can also associate your videos with similar videos, attracting a similar audience. Use relevant keywords, and as with the description, start with common keywords such as “how do I?”.
- Category – After uploading a video, you are able to categorize it using the “Advanced Settings” button. Choosing a relevant category is another form of grouping your videos with those of a similar subject.
- Subtitles & Closed Captions – Similarly, by using subtitles and closed captions, this can boost YouTube search optimization by highlighting important keywords. We recommend using rev.com – a simple way of having your videos transcribed into text for only $1 per minute of the video; it’s a real person writing your closed captions, and within 24 hours you will have the subtitled file. The subtitles will come in a .srt file which can be uploaded straight to YouTube to accompany the video.
- Cards & End Screens – Do you ever notice the little white circle ‘i’ icon when you’re watching a video on YouTube, these can help to promote other videos on your channel. This is an especially useful tool if you have several videos. The same applied for the End Screens which also provides visual links to other videos.
Unless you’re a verified account on YouTube, you cannot upload an individual Thumbnail for your YouTube videos, however, other platforms such as Facebook allow you to upload your own thumbnails. Canva is an excellent tool for producing high quality, stylish thumbnails, amongst other documents such as posters and social media posts. You will require a log in, and then be given several different formats to choose from. Get started here; www.canva.com.
The Bonus Tip!
And finally, the moment you’ve been waiting for, the top tip…
While YouTube is a great platform to upload and share videos, small businesses often try to avoid it because of the related videos that it shows. Sometimes these related videos may promote a competitor or endorse something that you do not agree with. In order to overcome this, we have a magic code which goes something like this; &rel=0
Simply add this code to the URL of all your videos and it will stop YouTube displaying other content after your video stops playing.
So overall, to wrap up, make sure that you’re optimizing your videos so that they are seen by the maximum number of viewers, it’s important to do this to maximize the reach of your videos.
What did you think of this article? Do you have any tips and tricks when it comes to YouTube videos?