RATP Dev London

The Client

RATP Dev London operates London’s largest fleet of iconic red buses.  The company has been running public transport services in the city for over 100 years.  They are a subsidiary of a large French multinational travel group RATP Dev and provided over 249 million passenger journeys last year on more than 1300 buses, across more than 100 distinct routes.

The Challenge

To partner with RATP Dev London to provide video, graphic, photographic and design content across a range of uses, highlighting the history and multinational reach of the brand whilst focusing on its diverse and multiskilled workforce.

Our Solution

On a monthly basis we assess our client’s needs and provide an appropriate selection of content across the following media:

  • Video: including a corporate film, recruitment video, training materials, plus internal and stakeholder COVID-19 information.
  • Photography: a selection of “fly on the wall” images of RATP Dev London staff at work, from drivers to engineers to cleaners to support staff.
  • Animation: Short animated videos explaining Covid-19 measures and other procedures.
  • Banner ads and graphics – for use in print advertising and display.
Corporate Film – Live Action Video
COVID-19 Safety Measures – Motion Graphics Animation



Women Recruitment

Covid-19 Company Updates

Welcome Videos

Cincera are such a pleasure to work with, very approachable, adapt to our given requirements and deliver with such professionalism to produce high quality videos, photography, animation and design work. Our communications at RATP Dev London has really elevated as a result of the months of hard work in planning, coordination and prioritisation of work to deliver during such uncertain times. Thank you Bhavik for helping me and my team to do this, and bringing to the table such creativity and leadership. As a client you want to work with a supplier that has the same outlook to helping to serve others and the values you embody. The whole team at Cincera are exactly that and an extended part of our team.

Shetal JoshiSenior Communications & Engagement Manager