Believe or not the production process is simpler than you think and there are just 5 steps to follow. By following a production process you can ensure youíre not missing out any key steps to your video and whatever size your business may be – this is a proven production process for success.
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This is everything from briefing, brainstorming, concept development and planning – ensuring everybody is on the same page before pre-production. To break it down further, essentially itís understanding exactly what the client wants to achieve with their video, what are their goals, what do they want to achieve from the video, who is the video aimed at and what is their USP?
Itís very similar to project management in the sense of youíll be looking at ideas, plan, timeline and budget. Whether youíre making a huge feature film for your business, or a simple sales video; itís important to go through these stages. Click here to have a look at the list of things to consider before your video!
The second step is where you start getting creative – the storyboarding, visual planning, scouting the best locations, crafting scripts, etc. Itís really the foundation of your build.
This is also the perfect time to source additional help you may require, such as make-up artists, hair stylists, additional voice overs or photographers. In layman’s terms – the pre-production is quite simply preparing everything needed in order to have a successful video.
Another important process to carry out here is to create a timeline. Set yourselves targets of when you want to have the filming completed, the final edited videos ready to go online etc.
This then brings us to the production element of the project. All the work you have done to date, with the scripts, visual planning etc. comes together. Youíre now set up to start the filming, commission your voice-over artist or start the animation process.
Production is the moment where all the time and energy spent in the pre-production and discovery takes flight and turns into something special. As well as shooting for everything you planned, we recommend shooting any extra elements you can. Thereís no such thing as too much footage and itís always great to have a Ďbankí of footage.
This is where the magic really happens – you see all the hard work come together. So, editing the animation, motion graphics, music research, the voice over or that might be done beforehand – but anything we’ve shot that needs to be edited. We create a schedule for the editing process, including a rough cut, second edit and final cut.
Itís important to note that sometimes it could take more than three cuts to get a project perfect sometimes. Editing can take anything from 1-3 weeks to be completed, we strive between 7-14 days at Cincera. In this stage, we also look for the perfect soundtrack to match the film.
The final stage of the process – getting your video in front of the people who need to see it! What channels and platforms do you want yours to be on? Your website, Twitter and Instagram? To be on social channels, the video will need to be edited to these specifications too. This could include format, lengths of video etc, which you would discuss in the discovery stage, though.
So there you have it, an overview of the entire video production process. We really hope you found this useful – this method and process have saved us a lot of time and money.
Remember to always keep your goals at the forefront of your mind, as well as your audience.
Weíd love to hear your thoughts on how this process works for you. Also if youíve done anything differently – how did it go?
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